SAINT PAUL — Today, Secretary of State Steve Simon announced the availability of customized data on the economic and demographic make-up of Minnesota’s business community from the Minnesota Business Snapshot—a new initiative he launched last fall to better serve Minnesotans and advance economic development.
The Minnesota Business Snapshot is a voluntary, five-question survey that asks business owners a variety of questions, including how many full-time employees they have; whether they self-identify as a member of specific communities, including veterans, women, or communities of color; the industry or field in which the business operates; whether it’s a full-time or part-time endeavor; and gross revenues for the past year. Over 141,000 businesses to date have participated in the Minnesota Business Snapshot since September 2016.
Minnesotans can now purchase customized orders by selecting a range of search criteria, such as by survey question, zip code(s) or city. Raw survey data from all participating businesses is also available for purchase.
“Over 141,000 Minnesota businesses—and counting—have already participated in the Minnesota Business Snapshot,” said Secretary Simon. “The availability of new custom economic and demographic data of Minnesota’s business community is a critical tool that will help small business owners, consumers and local governments identify specific partners and explore new opportunities. This is an important step to better serving Minnesotans."
The voluntary survey is being offered to nearly 550,000 new and existing businesses in Minnesota as they file their annual renewal each calendar year with the Office of the Minnesota Secretary of State.
Minnesotans can purchase the complete data set from all participating businesses for $100. Customized data can be purchased for $25. As a service to the public, the Secretary of State’s Office provides information collected from the Minnesota Business Snapshot to state, county, and municipal governments at no cost. For order information and instructions, click here.
The survey questions were created with the input of individual business owners, business organizations, non-profits, and researchers from across the state. For the complete list of survey questions and answer options, see below.
The complete list of Minnesota Business Snapshot survey question and response options below:
1. (Select up to one) - How many Minnesota – based full time employees (or FTE equivalents) does this entity currently have?
2. (Select all that apply) - Does the owner or a member of the ownership group of this entity self-identify as a member of any of the following communities?
3. (Select up to one) - Using NAICS codes below, please select the code that best describes this entity. If you believe this entity falls into more than one category, please select the category that generates the majority of the entity’s revenue.
a) Agriculture, Forestry, Fishing and Hunting (Code 11)
b) Mining (Code 21)
c) Utilities (Code 22)
d) Construction (Code 23)
e) Manufacturing (Codes 31-33)
f) Wholesale Trade (Code 42)
g) Retail Trade (Codes 44-45)
h) Transportation and Warehousing (Codes 48-49)
i) Information (Code 51)
j) Finance and Insurance (Code 52)
k) Real Estate Rental and Leasing (Code 53)
l) Professional, Scientific, and Technical Services (Code 54)
m) Management of Companies and Enterprises (Code 55)
n) Administrative and Support and Waste Management and Remediation Services (Code 56)
o) Educational Services (Code 61)
p) Health Care and Social Assistance (Code 62)
q) Arts, Entertainment, and Recreation (Code 71)
r) Accommodation and Food Services (Code 72)
s) Other Services (except Public Administration) (Code 81)
t) Public Administration (Code 92)
4. (Select up to one) Is this entity a full time or part time endeavor for those primarily responsible for operating this entity?
5. (Select up to one) - If applicable, what were this entity’s gross revenues for the past year?